Green bean is a company that sales own roasted organic coffee beans. It also has a cozy coffee shop where you can drink freshly brewed coffee and enjoy homemade desserts.
This is a family business, so the client wanted a logo and identity that convey a traditional, homely feel and tell about the organic origins of the product. The design should be modern, simple and understandable for consumers.
To solve this task, I used modern fonts, natural colors, and simple geometric illustrations.
The logo consists of a font and a simple drawing of coffee tree leaves to emphasize the closeness to nature.
For the identity, I used a pattern of floral and geometric elements reminiscent of a carpet pattern. With this image I wanted to convey the atmosphere of home comfort and the freshness of organic products.
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Contact me with telegram: @tanyaklochkova1
